Abstract:
The television today has become one of the most powerful means of mass communication, it has become an everyday man’s need of our century. It directly affects human’s education, ethical and aesthetic formation. As a technical invention of the past century, television can be ranked among the most important communication means.
Advantages of the television compared to the radio and newspaper are that it affects the audience more strongly due to the fact that it is a visual-auditory communication mean. Its advantages compared to film and theater are that, unlike those two, the television goes to the audience’s homes, and as such, in today’s terms and furthermore in perspective it has a larger audience than the cinema and theater considered together.
Not everything broadcasted on the television is related to the artistic work. News, scientific and political conversations, information, have nothing in common with television arts.