EFFECT OF ADVERTISEMENT IN DIFFERENT COMMUNICATION CHANNELS, COMPARATIVE ACCESS BETWEEN TV AND LEAFLETS – CASE S/C ‘’ETC’’ AND S/C ‘’EMONA CITY’’ IN MITROVICA
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EFFECT OF ADVERTISEMENT IN DIFFERENT COMMUNICATION CHANNELS, COMPARATIVE ACCESS BETWEEN TV AND LEAFLETS – CASE S/C ‘’ETC’’ AND S/C ‘’EMONA CITY’’ IN MITROVICA