Abstract:
Event marketing is an industry that is growing at a significant speed, and simultaneously marketing is a form in the fastest growing in the world of marketing. Unlike marketing and marketing organization in the classic sense, marketing events in contemporary concept is quite new and there are many different types of definitions in what marketing events do.
While, in Kosovo the concept of marketing events has passed through different phases. Such events in Kosovo in one form or another have been organized in various forms as will be noted from the discussion following this paper. As to the meaning and form of the events organization and marketing their contemporary meaning it can be said that in these times lies in the early stage of development and therefore requires care and added work to postpone the process of its development.
In general marketing of events is long-term strategic planning activity in which the company or organization uses the event for unforgettable moments to communicate with a selected group. Organizing the event is hard work, but at the same time very useful, the marketing of the event is not less easy. The event should be contemplated as the unique opportunity to meet other people like; a customer, a partner or an employee.
