Measurement of political marketing in the audio- visual media during election campaign

Show simple item record Muka, Arben 2017-05-23T11:41:09Z 2017-05-23T11:41:09Z 2017
dc.identifier.issn 1848-4298
dc.description.abstract The way how radio and television operators cover an electoral campaign has been and remains a subject of discussion in order to improve their performance and editorial offices meet the professional and deontological requirements. Evaluation and analysis of specific subjects, or of the market in general is made with the monitoring of broadcast contents. The main focus of this paper is precisely on aspects of the monitoring process of audio and audio-visual media during the electoral process in Albania, the carried over or new features and phenomena. Referring specifically to the campaign event of local elections of 21 June 2015. By addressing the applied methodology, the management method, what market part the calculation of indicators of campaign coverage includes, in duration and contents of information and messages addressed to the public, etc. By identifying and analysing the concrete dynamics of how the monitoring infrastructure works and how much effect it has, the work is also an effort for proposals and ideas that improve the situation, in order to achieve a comprehensive and qualitative monitoring, also in response to the process of transfer of audio-visual broadcasts from analog to digital. en_US
dc.language.iso en en_US
dc.publisher Kolegji AAB en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject election monitoring en_US
dc.subject radio en_US
dc.subject television en_US
dc.subject broadcasting market en_US
dc.subject electoral campaigning en_US
dc.subject media coverage en_US
dc.subject BMM en_US
dc.title Measurement of political marketing in the audio- visual media during election campaign en_US
dc.title.alternative Case of local elections on 21 June 2015 in Albania en_US
dc.type Article en_US

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