• Communication between Parliament and NGO's, the contradictions of a relationship between public information and political marketing 

  Musta, Suela (Kolegji AAB, 2017)

  One of the dilemmas of transparency between the public and the Parliament is the relation between the parliament, as the most representative political institution of the people and civil society. In parliamentary ...
• Pastoral message as an important part of public relationship in religious institutions 

  Paja, Sokol (Kolegji AAB, 2017)

  Pastoral message is a pure form of public communication in religious institutions, such a special communication that these ecclesiastical institutions react to certain situations, feasts, attitudes or events in the Albanian ...
• Strategies of manipulation through political communication and the use of Spin Doctors 

  Çipuri, Ramadan (Kolegji AAB, 2017)

  Political Communication occurs through various methods. It includes individuals involved directly in politics or others who work and serve other people. Throughout history there have been numerous examples of advisors and ...
• Information threatened by PR offices 

  Kikia, Mentor (Kolegji AAB, 2017)

  Currently, traditional media in Albania is facing a reality that is transforming it into a transmitter of end-products, especially televisual, thus casting it out from its mission as a "watch dog" of democracy, supporting ...
• Using Facebook in the Public Relations of political actors in Kosovo 

  Bajrami, Lumnije (Kolegji AAB, 2017)

  Traditionally, until the emergence of new media, public relations of the economic and political actors were affected by the mass media. This was as a result of the intermediating role of the media with the audiences and ...
• New forms of advertising in audiovisual media 

  Zela Axhami, Loreta (Kolegji AAB, 2017)

  For several decades, commercial television was based on 30-second advertising as the main source of income. Technological advancement created conditions that televisions and advertisers to apply new strategies and models ...
• Journalism students Access to Public Relations in Albania 

  Godole, Jonila (Kolegji AAB, 2017)

  This paper aims to introduce the approach of journalism students to PR-practices and public relations in general. The paper is based on empirical results obtained from an extensive survey with students of journalism in ...
• Social networking and Kosovar political actors 

  Zajmi, Ilire (Kolegji AAB, 2017)

  Social media are changing the nature of mass communication, challenging traditional media. They are used as a powerful platform for sharing and spreading of information, activities, promotion of institutions, of certain ...
• Before electoral campaign as a political marketing news on Kosovo public television 

  Rexha, Gjylie (Kolegji AAB, 2017)

  The news program of Radio television of Kosova becomes the platform to promote the electoral projects of political parties, even before the announcement of elections and the official beginning of electoral campaigns. During ...
• The sophistication of the tactics of PR in the municipality of Tirana 

  Skura, Gentiana (Kolegji AAB, 2017)

  This article is tackling the subject of public relation of Tirana Municipality, the techniques which were used for the transmission of messages to the public audience, and the communication channels used by the PR team at ...
• Institutions' PR versus the right to information, Albanian reality 

  Cuka, Fatjon (Kolegji AAB, 2017)

  The evolution of public relations is interrelated with the development of the various practices and the relation between institutions and media, where a distinct issue is the fulfilment of the right to information, or more ...
• Hijacking of news (newsjacking) - Conspiracy theories or tactic for international media consumption, Crimea and Kosovo 

  Londo, Eva (Kolegji AAB, 2017)

  In March of 2014, when international media were reacting and opposed military intervention of the Russian army on the territory of Ukraine, in the province of Crimea, a strong statement of Russian President Vladimir Putin ...
• The electoral news in the first page of newspaper 

  Kllapi, Eugent (Kolegji AAB, 2017)

  It is known that during election periods the political commitment is a high level. Daily newspapers with a different construction, as much as the same function, address to the readers with headlines and it seems this is ...
• Information in the era of social media: The case of the newspaper ''Panorama'' 

  Goci, Ervin (Kolegji AAB, 2017)

  News is becoming more and more dependent on social media traffic, as the only way to be in touch with the audience. All figures show that social media are a key factor in generating clicks for the traditional outlets, ...
• Personalization of political communication, role of social media 

  Çela, Erlis (Kolegji AAB, 2017)

  Dissemination of social media platforms has brought a fundamental change in traditional public communication, which previously was a managing process managed exclusively by actors such as journalists, politicians and various ...
• From Journalism to Churnalism: the websites of Top Chanel, Vizion Plus and Klan televisions 

  Luku, Elvin (Kolegji AAB, 2017)

  Political news prevail in Top Channel, Klan and Vizion Plus televisions news edition. The journalist‟s main sources are PR offices of the political parties, administration or government. The TV chronicles are pre-packaged ...
• Public relations office of religious institutions - the media's role religious communities since 2010-2016 

  Dodaj, Elidon (Kolegji AAB, 2017)

  The religious institutions in Albania suddenly flourished in the 1990 with the return of freedom of worship and religion, which had been cancelled (1967) by an article in the constitution that turned Albania into the only ...
• Environmental issues between the government and the opposition, business and civil society 

  Xhoga, Denisa (2017)

  Environmental issues often create debate between government and opposition, civil society and industrial businesses. Between these four players stand as a referee the media. In this area the public relations of the government ...
• Evolution of PR: the skills needed for practitioners in nowadays 

  Gjerazi, Blerina (Kolegji AAB, 2017)

  This paper will be focused on the evolution of the profession of the public relations, identifying the skills needed by practitioners to provide their professional experience or to be a potential candidate to be employed ...
• Measurement of political marketing in the audio- visual media during election campaign 

  Muka, Arben (Kolegji AAB, 2017)

  The way how radio and television operators cover an electoral campaign has been and remains a subject of discussion in order to improve their performance and editorial offices meet the professional and deontological ...

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