https://dspace.aab-edu.net/handle/123456789/1035 2026-03-13T14:42:33Z https://dspace.aab-edu.net/handle/123456789/1057 Communication between Parliament and NGO's, the contradictions of a relationship between public information and political marketing Musta, Suela One of the dilemmas of transparency between the public and the Parliament is the relation between the parliament, as the most representative political institution of the people and civil society. In parliamentary communication, the relations with NGO-s are a relatively new experience (after the 2000s) and it has approached to the quality of international experiences. The outcome of this relation, more than an informative process, or the transmitting of its problems in the Parliament floor, has mostly followed a „mediatisation strategy‟, as a part of the marketing with the public from both sides. In this scientific cover age it will be in focus the communication between the Parliament and NGOs and analysing the people‟s information dilemmas from one side and the role of parliamentary transparency on the other side, as part of the Public Relations of the institution itself. Media‟s opinion as a key factor in information, it is considered necessary in the evaluation of the communication between the Parliament and the civil society. At this point of view, the rapport of the Parliament-NGO Communication, it is presented as a still unsolved problem in the definition of the information terms or public relations, where political marketing is also involved, as a part of this strategy. The topic will include the handling of document data, statistics figures, integrated, with interpretations and factors from both sides of the journalists who cover parliamentary activity. 2017-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/1056 Pastoral message as an important part of public relationship in religious institutions Paja, Sokol Pastoral message is a pure form of public communication in religious institutions, such a special communication that these ecclesiastical institutions react to certain situations, feasts, attitudes or events in the Albanian society. The message of each month, of three months or specific for different situations, represents a specific message in communication with the believers of religious institutions in Albania. Pastoral message is above all a call to reflection run believers, a public attitude held for religious institutions, is an explanatory communication and above all is a very specific communication between religion, believers and the entire society. In this paper, we will learn the tools and the organization of public relations in religious institutions, precisely in the Catholic Church, Orthodox Church and the Albanian Muslim Community during 2016. It will be taken into consideration the public communications as a form of pastoral message that these religious institutions are governing religious public and the society depending on events or different religious celebrations. Articles and reactions of these institutions will be closely seen in relation with nature of Pastoral message, by seeing the context, by seeing the articulator and above all by focusing on certain situations that caused the attitude of this public reaction to religions institutions. Also, we will see how it works and the difference that the "pastoral message" has from the common public communication of religious institutions. 2017-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/1055 Strategies of manipulation through political communication and the use of Spin Doctors Çipuri, Ramadan Political Communication occurs through various methods. It includes individuals involved directly in politics or others who work and serve other people. Throughout history there have been numerous examples of advisors and individuals who are responsible for the image of political leaders. In Albania, the communication through the so-called Spin Doctors has widely been practiced, and it has been seen as a necessity by both sides of the Albanian politics. Experiences show that public information mainly passes through political communication in the form of distortion and in the worst scenario as a manipulation of the reality and truth. This study will explore the ways used for the distortion of the truth, including the problematic itself: manipulation through communication strategies. The paper also includes some other research issues, from which the strategies of information are found and these strategies pass through political communication. The study is based on a descriptive analysis, but sequentially analyses some specific cases to enable the inclusion of existing national framework. This study aims to conclude that regarding the manipulation through public communication, Albanian politics has followed the same pace with other countries of the world, but within its specifications, conditioned by numerous factor, there are included a lot of well-known names that carry for the image, its protection and development. 2017-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/1054 Information threatened by PR offices Kikia, Mentor Currently, traditional media in Albania is facing a reality that is transforming it into a transmitter of end-products, especially televisual, thus casting it out from its mission as a "watch dog" of democracy, supporting audience interest and needs. The publication of statements, especially of political ones, without verifying or requesting their authenticity, or publication of news provided by the source itself (that really stands within objectivity), has transformed media into an accomplice of inaccurate news dissemination. Furthermore, this has turned the media into a co-author of deception and public opinion manipulator. Public institutions, government, ministries, municipalities or other subordinate departments, nowadays own press offices, having as numerous staff as that of media editorial offices themselves, making the info production an industry in itself. PR is not anymore a way through which public institutions "fight" to protect or cure their image, but a way through which media is more strongly dominated, distorting its mission and changing it into a mere supplement of these offices. The Albanian public risks not to learn the truth ever, except the "truth" that others want to impose. Media, mainly electronic one, has totally become a “prey” of press offices and is subordinated from them. These practices have put traditional media in the position of facing very different realities, ever experienced. The question now is whether or not Albanian media should rebel against this obscure reality, in order to regain its position and to fulfil its duties by exercising its power. 2017-01-01T00:00:00Z