Browsing No. 01-2017 by Subject "PR"

Browsing No. 01-2017 by Subject "PR"

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  • Journalism students Access to Public Relations in Albania 
    Godole, Jonila (Kolegji AAB, 2017)
    This paper aims to introduce the approach of journalism students to PR-practices and public relations in general. The paper is based on empirical results obtained from an extensive survey with students of journalism in ...
  • New forms of advertising in audiovisual media 
    Zela Axhami, Loreta (Kolegji AAB, 2017)
    For several decades, commercial television was based on 30-second advertising as the main source of income. Technological advancement created conditions that televisions and advertisers to apply new strategies and models ...
  • Public relations in the Albanian telecommunication companies and their impact on the news 
    Tartari, Alban (Kolegji AAB, 2017)
    Telecommunication companies in Albania remain the biggest advertisers in the Albanian media. This reality in the last 15 years, has an impact on the way that media observe these companies and promotes their news. It is ...
  • The sophistication of the tactics of PR in the municipality of Tirana 
    Skura, Gentiana (Kolegji AAB, 2017)
    This article is tackling the subject of public relation of Tirana Municipality, the techniques which were used for the transmission of messages to the public audience, and the communication channels used by the PR team at ...

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