Abstract:
This paper will focus on explaining the theoretical concepts related to media consumption in the region of Podujevo. While research data will reflect the current state of the consumption, is the use of products made available from traditional media and new internet media.
The hypothesis that arise in this paper is concerned with the level of consumption of new media and traditional media, to know which products are used more in the function of information, communication, knowledge creation, entertainment, and the issue of the duration and time limit of their use.
I consider this a very important issue, because research gives us a clearer picture of which of the types of media products are consumed or used more. This will be a guiding compass for media centers, which media products are more attractive to the public in the region of Podujevo, to create opportunities in changing the approach opposed to the current reality. It is therefore considered expedient that this research be put into reality in the public interest of the Podujevo region.
