‘’CONSUMMATORY BEHAVIOR IN THE MARKET OF RETAIL PRODUCTS – STUDY CASE IN THE MUNICIPALITY OF GJAKOVA’’

Abstract

The main purpose of this paper work is the identification of the factor that have a bigger impact and that push consummators that among shops and offers of products of wide consumption that happens in the market of the municipality of Gjakova, to choose their favorite shop for supplying it with necessary articles for the realization of this research were used secondary data taken from the review of relevant literature from the well known authors of the field and primary data taken directly in the market through the survey of questionnaires by using surveys. For the realization of this research were raised some hypothesis and research questions whose questions have been answered through the collection of analysis and interpretation of data which were directly taken from consummators in the road. It was discovered that the factors that have the bigger impacts in the consummatory behavior of the Municipality of Gjakova when they choose to be supplied with products or choose their favorite shop to buy products are the factors such as staff of the shop hosting well, location being close, prices of products, quality of products, space of parking lot, payment, meanwhile factors that have an impact in the form of supplying with products are: job status, monthly income, number of family members, number of employed family members, level of education, profession, family, friends, co-operators. Based on the research it is recommended that the traders of the products of wide or retail consumption to work in the progress in the way to fulfill as best as possible the needs and requirements of consummators.