Public Opinion Research – Some research techniques for data collection

Abstract

In modern societies opinion research respectively data collection, of any kind, is very important for further development as well as for the definition and measuring of various issues of society such as: social-demographic developments, political elections, consumer habits, tourism, etc. A very important aspect in this connection is the usage of the adequate methodology, methods or techniques to collect the respective data. This article is to present an overview about the research methods of public opinion and their application in Kosova.