Exploring Business Practices and Digital Transformation in Transition Economies: The Case of Kosovo

Abstract

This contribution provides an overview of recent research conducted in Kosovo and the broader Western Balkans, offering valuable insights into economic development, business practices, and strategic management within transition economies. The studies explored in this body of research highlight critical factors influencing economic growth, organizational performance, and business strategies, particularly in emerging markets. Key themes include the relationship between economic growth, unemployment, and poverty, as well as the impact of digital transformation on business practices, particularly in digital marketing and social media. Research on financial systems, organizational culture, and human resource management practices further contributes to understanding how businesses in the region can improve performance and navigate challenges. Additionally, the studies explore entrepreneurship, supply chain management, and sustainable economic development. This collection of research not only enhances students' academic knowledge but also provides valuable guidance for selecting relevant and impactful topics for their master’s theses. By delving into these areas, students can develop a deeper understanding of the opportunities and challenges businesses face in Kosovo and the Western Balkans, ultimately contributing to the region's ongoing development.