Analyzing Business Practices and Digital Transformation in Kosovo's Evolving Economy

Abstract

This summary provides a comprehensive review of recent studies conducted in Kosovo and the wider Western Balkans, offering key insights into economic development, business practices, and strategic management within transition economies. The research discussed highlights significant factors that influence economic growth, organizational performance, and business strategies, particularly in emerging markets. Central topics include the connections between economic growth, unemployment, and poverty, as well as the effects of digital transformation on business operations, especially in digital marketing and social media. Additionally, research on financial systems, organizational culture, and human resource management practices further explores how businesses in the region can improve performance and address challenges. The studies also investigate entrepreneurship, supply chain management, and sustainable economic development. This collection not only enriches students’ academic knowledge but also offers valuable guidance for selecting relevant and impactful topics for their master’s theses. By exploring these areas, students can develop a deeper understanding of the opportunities and challenges businesses face in Kosovo and the Western Balkans, ultimately contributing to the region’s ongoing development.