Media Studies and Journalism: Shaping Perceptions through Propaganda, Strategic Communication.

Abstract

This collection of research conducted by the Faculty of Mass Communication at AAB College offers a comprehensive examination of contemporary media studies, focusing on how media influences both local and global perceptions. It addresses key issues such as the role of media in intercultural communication in an increasingly globalized world and the political and cultural dynamics within Kosovo and the broader Balkans. The research emphasizes Kosovo’s strategic use of media to enhance its international image, navigate diplomatic challenges, and assert its national identity. It also explores the impact of traditional and digital media in shaping global narratives, the role of media literacy, and the power of propaganda in conflict situations. Through these studies, students can gain valuable insights into the evolving media landscape and its significant role in shaping political, cultural, and social contexts. This summary aims to assist students in easily finding relevant literature to support their academic work in the field of media studies.