Analysis of critical approaches on interative communication enabled by social media

Show simple item record Çela, Erlis 2018-03-06T14:26:24Z 2018-03-06T14:26:24Z 2017
dc.identifier.issn 1848-4298
dc.description.abstract Interactivity is one of the most discussed terms in studies on new media and, recently, on social media. A significant number of authors with a positive approach towards social media, share the opinion that interactivity is the most prominent feature of the new generation of media, which has changed the audience's access to information. Meanwhile, in the last years, the critical attitudes to new social media platforms, including Facebook, Twitter, Instagram, etc are growing. Critical authors view interactivity as a fetch that social media platforms use to gain more information on user behavior and activity, which they, then use as a product to be offered to advertisers. At this point, essential question marks are raised regarding the participatory culture and the algorithmic logic of social media and the transparency of them towards their users. Our study is focused on interactivity, looking at it from the perspective of the two mainstreams mentioned above, in order to address the key questions raised over this issue. The study is basically based on a qualitative analysis, examining the main critical approaches of different authors. en_US
dc.language.iso en en_US
dc.publisher Kolegji AAB en_US
dc.subject social media en_US
dc.subject interactivity en_US
dc.subject algorithms en_US
dc.subject participatory culture en_US
dc.subject audiences en_US
dc.title Analysis of critical approaches on interative communication enabled by social media en_US
dc.type Thesis en_US

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