The spin doctor: an alternative approach of public relations in albanian administration?!

Show simple item record Gjerazi, Blerina 2017-03-02T13:46:01Z 2017-03-02T13:46:01Z 2015
dc.identifier.issn 1848-4298
dc.description.abstract This study will focus on the approaches of public relations in the Albanian administration and its cooperation with journalists in spreading information through various channels. Taking as a study case the Albanian Justice System, the paper will discuss the following questions: Is spinning emerging as an alternative of PR in Albanian administration? What are the dominant characteristics of public information? As a result, are there implications for mass communication theory and for the practice of journalism? Using communication and public relations theories intertwined with empirical evidences, the study suggests that spin doctor can be considered as a distinguished communication role, but at its infancy. Putting a positive spin on events, shedding the truth and spreading the information via mass communication channels raises the discussion of information trends and perception to the potential publics. As information technology is in continuous development, as social media are increasingly challenging the traditional media, the effectiveness of spin is in question. en_US
dc.language.iso en en_US
dc.publisher Kolegji AAB en_US
dc.rights info:eu-repo/semantics/openAccess
dc.subject Public relation en_US
dc.subject spin doctor en_US
dc.subject public administration en_US
dc.subject justice system en_US
dc.title The spin doctor: an alternative approach of public relations in albanian administration?! en_US
dc.type Article en_US

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