The creation of the first information portals in Albania has a relatively short history that goes a little further than a decade. Online media are currently an undeniable reality, and along with the positive innovations ...

Interactivity is one of the most discussed terms in studies on new media and, recently, on social media. A significant number of authors with a positive approach towards social media, share the opinion that interactivity ...

Dissemination of social media platforms has brought a fundamental change in traditional public communication, which previously was a managing process managed exclusively by actors such as journalists, politicians and various ...