Browsing ICCMS 2015 - First International Conference on Communication and Media Studies by Subject "electoral code"

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Mass information and public relations strategies of Albanian political parties / Strategies and tactics of PR of political parties in mediatization of mayoral candidates

Sakja, Arta (Kolegji AAB, 2015)

Political parties use Public Relations - PR- as a useful tool of communication to convey messages to their supporters, especially during electoral campaigns. The main goal of political PR is utilization of media for ...

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