Abstract:
This literature review highlights the latest research conducted by the faculty members at the Faculty of Mass Communication at AAB College, offering an in-depth exploration of contemporary issues in media and communication studies. The studies focus on pressing topics such as the impact of artificial intelligence on media literacy, the transformation of news values in the digital age, and the evolving dynamics of public diplomacy in the post-truth era. Additionally, the research examines the intersection of traditional and digital media, exploring their effects on political, cultural, and social frameworks in both the Balkans and globally. These studies represent the most recent contributions of the faculty, providing students with valuable insights into the current media landscape. By addressing the role of digital technologies, misinformation, and social media’s influence on public opinion and international relations, this review serves as an essential resource for students, fostering a deeper understanding and encouraging further academic inquiry in mass communication.
