Browsing No. 01-2017 by Issue Date

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Evolution of PR: the skills needed for practitioners in nowadays

Gjerazi, Blerina (Kolegji AAB, 2017)

This paper will be focused on the evolution of the profession of the public relations, identifying the skills needed by practitioners to provide their professional experience or to be a potential candidate to be employed ...
Measurement of political marketing in the audio- visual media during election campaign

Muka, Arben (Kolegji AAB, 2017)

The way how radio and television operators cover an electoral campaign has been and remains a subject of discussion in order to improve their performance and editorial offices meet the professional and deontological ...

Now showing items 21-22 of 22

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