https://dspace.aab-edu.net/handle/123456789/442 2026-04-14T11:17:01Z https://dspace.aab-edu.net/handle/123456789/494 Aspects of the multimediality developed in Albanian online journalism Zguri, Rrapo A large number of scholars consider multimediality as one of the essential features of online media. Distinguishing between "multi-media" and "multiple media", most researchers define the multimediality used in online media as the integration of two or more mediums or media formats in the process of reporting for online journalism. Based on the theoretical literature, the proposed paper is intended to shed light on the specifications and features of multimediality developed in major news websites localized in Albania. The research on multimediality of the news websites is focused in two plans: At first are studied separately multimedia elements that are used in online news reporting. Thus, making a kind of deconstruction of the concept of multi-media, this paper studies the use and specifics of photos, info-graphics, animations, videos and audios, analysing them as separate multimedia elements used in online news reporting. Later, in another plan, these multimedia elements are studied as part of "multimedia storytelling" package. Multimedia storytelling applied through integrated multimedia package, represents actually the highest level of multimediality of a news website and reflects the maximum use of the web capacity in this regard. The work undertaken in this paper aims to highlight the experience and the problems of the multimediality applied in major news websites in Albania, in comparison with models, achievements and best global practices in this field. Under this optics it is hoped that this trial be a useful study for media agencies operating in the field of new media and online journalism. Analysis and conclusions of this study are supported by an extensive empirical research conducted over a period of several years by the author of this research. The study also offers relevant and useful recommendations for online media activity in the future. 2015-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/493 The Image of Albania as an EU Candidate in the International Press Zakota, Zoltan Nowadays Albania is facing one of its greatest challenges: joining the European Union. This attempt could be the greatest quest of the small nation from the Balkans in this century. Unfortunately, the image of the country is overloaded with negative elements: high criminality, economic disaster and trafficking of drugs, army, organs and human beings. On the other hand, we can see the image of a country working hard to attain its goals, which was really successful in managing all the conflicts that have devastated the Balkans since the fall of Communism. The aim of my proposal is to sketch the way in which Albania is presented to the average European audience, both the negative and the positive one. I also try to outline how this image change in time from a very rough to a considerably milder one. 2015-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/492 Online identity Zajmi, Ilire Social media have become an arena of rapid dissemination of information, global communication, self-promotion, freedom of expression, heated debates but also a powerful tool in shaping identity. Identity is the concept social attributed. But social media identity is regarded as "an extension of everyday life and cultural change tool". Thus, the formation of identity as a social concept, is being transformed by new global methods. This transformation is happening thanks to social media. Social networking platforms enable the creation and change of real or false identity in the virtual world. The paper "online identity" examines the creation of identity, motives that push individuals to create these identities, identities created compares virtual with the real world and the way of communication between users. It also addresses the problem of communication with anonymous users, with whom the impression of individual identity is explored. 2015-01-01T00:00:00Z https://dspace.aab-edu.net/handle/123456789/491 European Media Law Zahiti, Bashkim The right of the media in terms of its content generally includes issues related to various legal fields such as public law, civil law and criminal law. General regulation of information and public and private communication is one of the primary goals of the law on media in general ensuring communication infrastructure, diversity of opinion, protection of media users, data protection and youth, protection of intellectual property etc. The European Media Law (or entertainment law) as a new area of law has its beginnings in the reports of two parliamentary groups of the European Parliament published in the 1980 television policy. While codification of European media law began with the issuance of Directive (89/552 ECC) ("Television without borders") of the European Economic Community. Normative regulation of European media law derived from primary and secondary sources of European law. One of the greatest challenges of European media law is that under the principle of subsidiarity to harmonize member states' normative regulation. 2015-01-01T00:00:00Z