Papershttps://dspace.aab-edu.net/handle/123456789/9792026-04-07T11:13:26Z2026-04-07T11:13:26ZMedia Studies and Journalism: Shaping Perceptions through Propaganda, Strategic Communication.Mass Communication, Faculty ofhttps://dspace.aab-edu.net/handle/123456789/13072025-03-04T11:57:50Z2025-02-27T00:00:00ZMedia Studies and Journalism: Shaping Perceptions through Propaganda, Strategic Communication.
Mass Communication, Faculty of
This collection of research conducted by the Faculty of Mass Communication at AAB College offers a comprehensive examination of contemporary media studies, focusing on how media influences both local and global perceptions. It addresses key issues such as the role of media in intercultural communication in an increasingly globalized world and the political and cultural dynamics within Kosovo and the broader Balkans. The research emphasizes Kosovo’s strategic
use of media to enhance its international image, navigate diplomatic challenges, and assert its national identity. It also explores the impact of traditional and digital media in shaping global narratives, the role of media literacy, and the power of propaganda in conflict situations. Through these studies, students can gain valuable insights into the evolving media landscape and its significant role in shaping political, cultural, and social contexts. This summary aims to assist students in easily finding relevant literature to support their academic work in the field of media studies.
2025-02-27T00:00:00ZKey Drivers of Economic Development in Kosovo: Innovation, Digitalization, and Organizational Performance.Studies, Economichttps://dspace.aab-edu.net/handle/123456789/13052025-02-27T10:20:36Z2025-02-27T00:00:00ZKey Drivers of Economic Development in Kosovo: Innovation, Digitalization, and Organizational Performance.
Studies, Economic
The Faculty of Economics at AAB College focuses on key areas critical for understanding
economic development, governance, and institutional performance, particularly in developing economies like Kosovo. Research topics include the impact of active labor policies on economic growth, the role of innovation in enterprise performance, and the importance of institutional frameworks. Active labor policies, such as job training and wage subsidies, improve labor market
efficiency and reduce unemployment. Innovation drives productivity and competitiveness, while strengthening microfinance institutions enhances financial inclusion. The research also explores the optimal balance between government involvement and market freedom for sustainable growth. These studies provide valuable insights for policymakers, businesses, and academic inquiry.
2025-02-27T00:00:00ZKey Research Themes in Economics: Enhancing Organizational Efficiency and Economic Growth.of Economics, The Facultyhttps://dspace.aab-edu.net/handle/123456789/13042025-02-27T10:20:55Z2025-02-27T00:00:00ZKey Research Themes in Economics: Enhancing Organizational Efficiency and Economic Growth.
of Economics, The Faculty
The aim of these summaries is to assist students in identifying appropriate literature for
their research. The Faculty of Economics at AAB College conducts research aimed at addressing critical economic challenges in business and economics. The studies focus on improving organizational efficiency, competitiveness, and financial performance, covering areas such as employee development, leadership, marketing strategies, conflict resolution, and digital transformation. Key themes include enhancing employee productivity through continuous education, implementing Total Quality Management (TQM) for operational efficiency, and bridging the skills gap in the labor market. Additionally, the faculty explores the impact of leadership styles, digital marketing, and macroeconomic factors like labor policies and income inequality on economic growth, particularly in the Western Balkans.
2025-02-27T00:00:00ZMacroeconomic Factors, Youth Employment, Governance, and Marketing in the Study of the Faculty of Economics.of Economics, The Facultyhttps://dspace.aab-edu.net/handle/123456789/13032025-02-27T10:21:09Z2025-02-27T00:00:00ZMacroeconomic Factors, Youth Employment, Governance, and Marketing in the Study of the Faculty of Economics.
of Economics, The Faculty
This brief literature review provides an analysis of studies in the field of economics conducted by the faculty members of AAB College. The primary objective of this compilation is to assist students in identifying relevant academic resources for their master’s thesis topics while enhancing their overall knowledge throughout their academic journey. The review addresses several key academic issues, including macroeconomic factors, youth employment in the Western Balkans, marketing, consumer behavior, enterprise management, and more.
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