Thesis është Revistë Kërkimore Ndërkombëtare e botuar nga Kolegji AAB, dy herë në vit – ediconi i pranverës dhe vjeshtës. https://dspace.aab-edu.net/handle/123456789/1 2026-04-05T17:39:30Z 2026-04-05T17:39:30Z Hoyte-West, Antony https://dspace.aab-edu.net/handle/123456789/1275 2022-03-28T09:08:22Z 2021-01-01T00:00:00Z

Overweight, obesity, and reality television: Exploring health data and the popularity of local versions of The Biggest Loser in the European context Hoyte-West, Antony With rates of overweight and obesity on the rise around the world, there have been numerous reality television shows dedicated to this complex and enduring issue. This exploratory contribution outlines the global epidemiological situation relating to overweight and obesity in the European context, before seeking to discover whether there is any linkage between the rates of overweight in a given European country and the popularity – as demonstrated through the number of seasons broadcast – of the local version of the weight-loss reality show The Biggest Loser. Through the analysis of online sources, preliminary data is gained, providing useful information for further research on the topic at a later date.

2021-01-01T00:00:00Z Strezovska Trajkova, Zorica https://dspace.aab-edu.net/handle/123456789/1274 2022-03-28T09:05:41Z 2021-01-01T00:00:00Z

Negotiating Identity During the Macedonia’s Name Change Period in Media Discourse Strezovska Trajkova, Zorica The name is an essential mark of one’s identity, and if someone is pressured to change it under any circumstances it would naturally lead to feelings of uncertainty, fear, anxiety and doubt, because it is not only important how people see themselves, but also how they want to be seen by others, as well as how others see them. This paper analyses the discursive processes used by the media sources to negotiate and construct the identity of Macedonians in the period before and after the change of the name of the country from the Republic of Macedonia into the Republic of North Macedonia in 2019. Taking interaction and language as central to the construction, enactment and negotiation of identity, a corpus of 20 articles of both pro- and anti-governmental newspaper outlets, written before, during and after the name change were analysed and parallels were drawn in terms of the language used by both media sources to discuss the identity of Macedonian people. The analysis showed that while the pro-governmental media were attempting to portray a new identity of Macedonians in the EU, the anti-governmental ones presented the name-change as a threat to a complete identity loss (Trajkova, 2020). This situation left the Macedonian citizen confused, scared and in doubt of what was the right or wrong path to take.

2021-01-01T00:00:00Z Radak Lazarević, Sanja https://dspace.aab-edu.net/handle/123456789/1273 2022-03-28T09:02:51Z 2021-01-01T00:00:00Z

Authoritarianism, Conspiracy Theories and Covid 19 Pandemic in Serbia Radak Lazarević, Sanja By placing two key narratives about the origin and the implications of Covid-19 in the global context, the author analyzes their media representations in Serbia in order to highlight their potential correlation with widely understood authoritarianism. Conspiracy theories in Serbia are present in several interrelated and interdependent forms: 1. Theory of experimental totalitarianism; 2. Economic-political conspiracy; 3. Theory of the Third World War/New Order. Tensions and conflicts between the proponents of the official and unofficial versions of pandemic are visible, mostly on social media, and resemble other forms of filtering and dosing aggression against labeled enemies. In the moments of social crisis this becomes one of the basic characteristics of the authoritarian structure of personality. “Enemies” are stigmatized by various formulations, from “the masters of the new order”, to “the servants of the world pharmacomaphy.” Therefore, the aim of this paper is to make an overwiew of the most common conspiracy theories about Covid 19 in Serbia and to analyze them in the frames of theories that emphasize the importance of dogma within the authoritarian personality structure.

2021-01-01T00:00:00Z Ghosh, Sourish https://dspace.aab-edu.net/handle/123456789/1272 2022-03-28T09:00:55Z 2021-01-01T00:00:00Z

Unmasking the Exception: Covid and the Creation of Enemy in India Ghosh, Sourish In the contemporary political context, a state of exception refers to the ways by which the major liberal democracies are driven by the growing accretion of discriminatory executive power, increasingly evading existing legislative and juridical institutions. Italian thinker Giorgio Agamben’s work becomes more relevant here. Agamben theorizes the state of exception and claims that it has become a dominant paradigm of government in contemporary politics. Agamben challenges the responses the state had while immediately dealing with the Covid-19 pandemic, which is merely normalizing the state of exception as it actually produced a policification of the municipalities and areas in the guise of tackling the virus. The Indian state like others has upholded the concept of lockdown as the only measure to fight the pandemic but the interesting aspect is the designing of enemies to deal with the problem. The paper argues that the Indian state has used the pandemic to blatantly create the “other” in a way pursued the agenda of exception. The method is qualitative, especially focusing on discourse analysis. The conclusion demonstrates that the measures taken by apparently the largest democracy in the name of fighting Covid establishes Agamben’s argument that the world is transforming into a gigantic concentration camp.

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